The property sector has long been seen as predominantly white, middle class and male. But JLL sees clear commercial reasons for increasing the socio-economic diversity of its workforce and changing perceptions of the wider sector, as well as believing this is the right thing to do.
Since 2014, JLL has been spearheading the Changing the Face of Property initiative. This programme brings together the CEOs of the largest firms to discuss and commit to actions around diversity; and it delivers extensive outreach activities to target thousands of students. To make the most of the resulting pipeline, JLL has championed a contextual recruitment tool that looks at applicants’ academic abilities in the context of their socio-economic background.
This tool now helps numerous businesses spot applicants who have the potential to succeed even if they don’t have the grades. The JLL Foundation also funds research into the reasons behind the lack of socio-economic diversity in the sector, and makes this available to other firms with a view to inciting change across the sector.